02 CASE STUDIES

CIC · NON-PROFIT · SME

01. Brand, Podcast & Media Strategy
Capa First Response – A community interest company supporting parents and families in crisis.

I joined Capa First Response as a media producer to evolve their podcast commission into a strategic storytelling channel, now entering its third season. The work centres on ethical narrative design, community connection, and expanding access to parental support through media. Since receiving a third season commission the work continues and the scope of work with Capa is expanding.

2024 — PRESENT
PRODUCER · BOARD DIRECTOR

TAGS
Editorial
Podcast
Non-profit

DIGITAL · UI · UX
02. Cross-platform Innovation

Digital products that perform in broadcast environments demand a different kind of thinking, where interface design must hold up under live on-air use across multiple platforms, internally and externally, and in front of millions of viewers.

Working with Kemistry, I developed a TV app and a bespoke iPad web application used live on air for Al Jazeera, designed for real-time use in a high-pressure broadcast context, and tested on a pilot program in their studios in the Shard. At Sky, I developed the interface for their content sales platform – a proprietary archive system for the management and licensing of Sky's content catalogue – and on the Sky News iPad app, I innovated a cross-promotion advertising mechanism to drive programme awareness across the broader Sky brand.

Beyond broadcast, I've led digital product design across a wide range of sectors: B2C e-commerce for a luxury retail brand, a full rebrand for a management training firm, digital design for professional service providers and architects, and from within a team leading UX & UI for More Th>n and Nationwide insurance platforms.

2015 — 2024

SENIOR PRODUCT DESIGNER

TAGS
Digital
Broadcast Interface
User-experience

INDEPENDENT FILM
03. Narrative Film
Hold On To Me is a psychological moving-image landscape work about the disorientation that comes with taking on responsibility for another life.

Through photographic stills, archival film, simulated and constructed moving images, the work uses composite as its method to trace an inner landscape where spoken and written language repeatedly reach their limits, where only the visual, the felt, or the half-remembered can fully carry what needs to be said.

Filmed at the threshold between past and future, it lingers in the spaces where inherited pressure meets the fragile possibility of something different.

What began as a storyboard for a larger production gradually became the film itself, over a period of four years: not by plan, but by the same logic it describes. An excavation of how the past can manipulate the present, and how the desire to protect a child can both haunt and anchor the sculptor as they themselves are sculpted by the child they are holding.

Hold On To Me is itself a composite, built from original and appropriated material, modified and regenerated in layers, unified by a single intent. The construction replicates the subject: nothing arrives uninfluenced, and the question the film keeps asking is not where the material came from, but what it becomes in the holding.

2022 — 2026

DIRECTOR · WRITER · PRODUCER

TAGS
Film
Narrative
Independent

SPATIAL & IMMERSIVE EXPERIENCES
04. Placemaking & Architecture
Directed spatial narrative, placemaking and immersive experience design for Google at Central Saint Giles, London, and Salesforce/Northedge in the US.

Delivered branded environment design, an immersive installation programme, and a VR experience exploring wellbeing and the future of work – bringing semiotics, creative direction and production management together inside Google's Central Saint Giles HQ radical redesign of the workplace, post-covid.

Building on the work already completed by the team in the building’s central ceiling sculpture

2021

LEAD ARTIST

TAGS
Spatial
VR
Experiential

MEDIA & PRODUCT DESIGN
05. Advertising, Education, & Current Affairs Production for B2B & B2C Clients
Fifteen years working with the UK’s major public broadcasters and creative agencies.

Senior production and design roles translating complex political, cultural and social issues into accessible public-facing storytelling. Shaped design systems, led campaign and information design, and delivered film and moving-image work across broadcast and digital platforms at scale for clients including: Sky, Channel 4, Kemistry, ITV, Social Partners, BBC, Wonderful Content, RSA.

2010 - 2024

SENIOR DESIGN · ART DIRECTOR

TAGS

Broadcast
Digital
Design Systems
Cross-platform

SITE-SPECIFIC & KINETIC INSTALLATION
06. Production for Live Installation

Context-specific work made for galleries, museums & service brands.

Agency and independent practice in experimental film, live installation, and kinetic sculpture – producing and realising site-responsive work for Diageo, Mercedes-benz, KMCA & MoCa (Soeul & Busan, South Korea), Coca-Cola, Le Centre de la Gravure (Liège, Belgium), Tate Modern, Ugly Duck & Lethaby Gallery (London), Sichuan University Fine Arts Institute (Chongqing, China).

2015 - 2026

ARTIST · ART DIRECTOR · PRODUCER

TAGS

Experimental
Installation
Site-responsive

LAAST STUDIO

Producer — Media, Comms. & Experiential

Over fifteen years cultivating meaning for brands, advertisers, startups & non-profits.

Producer —
Media, Comms.
& Experiential